Otowil is an Argentine company with more than 50 years of experience in the cosmetics industry, specializing in the development and manufacture of hair care products. Founded in 1973, with its industrial headquarters in San Fernando, Buenos Aires, the company controls the entire production chain: from the processing of raw materials to packaging and distribution. Its catalog includes ammonia-free hair dyes, keratin treatments, masks, tonics, ampoules, color lines, and a growing range of vegan and cruelty-free products, in line with international trends in conscious beauty.

At onGlobal, we are supporting Otowil in the development of a multi-level B2B e-commerce platform called Soy Única (soyunica.com.ar) with a high degree of customization to provide a solution for the business model proposed by the company: user hierarchies, massive information uploads, an integrated system for managing queries, credit payment functionality, and campaign management. In addition, a logistics integration was developed with customization of picking sheets, status flow control, among other variables.

Working with Otowil is an enriching experience due to its combination of history, innovation, and vision for the future within a constantly evolving sector.