1823 Alfajores de Tandil is a family business based in Tandil, founded in honor of the year the city was founded (1823). Since its inception, it has specialized in the artisanal production of alfajores, cerritos, chocolates, and other chocolate and dulce de leche delicacies, available both in its own stores and online.

The challenge
To position a regional brand as a benchmark in the premium segment, integrating local production, in-store experience, and digital marketing, with a focus on quality, identity, and expansion of reach.

Our solution
We defined the value proposition based on Tandil tradition, highlighting its family origins, artisanal dedication, and high-quality raw materials. We chose WordPress for its versatility in creating content pages, with a WooCommerce plugin for online shopping functionality.

We developed a prominent digital presence, combining an online store with content that conveys the experience of its café and the craftsmanship involved in its production.

We created dedicated web sections for:

Product catalog (alfajores, cerritos, chocolates, and more)

History, mission, vision, and content about its savoir-faire

Locations with hours and location maps

Results
✅Established brand image as a premium alfajores brand in Tandil and beyond.

✅ Increased digital visibility thanks to the promotion of its international awards.

✅ Cohesion between local and digital: from the in-store experience to e-commerce.

✅ Solid foundation for attracting distributors nationwide.