Droguería Varadero is an Argentine company with more than two decades of experience in the healthcare sector, specializing in the wholesale distribution of medicines, hospital products, ophthalmic products, injectables, and solutions for pharmacies, clinics, hospitals, and public agencies throughout the country.

The challenge
Develop a robust, secure B2B e-commerce platform that is 100% connected to your management system, with specific features for professional users, in line with the innovation strategy proposed by the company.

Our solution

• Complete design and development in PrestaShop 8.2, with a structure geared towards wholesale sales.
• Access restricted exclusively to registered and validated users, with personalized navigation and prices.
• Full integration with the company’s ERP.
• Product sheet adapted to the professional environment, with clear technical details and optimized display for recurring orders.
• Simplified back office for the commercial area, with customer management tools.

Results

• Functional and secure digital channel for customers in the pharmaceutical sector.
• Greater efficiency in commercial management thanks to connection with internal systems.
• Improved B2B customer experience, with full visibility of account status and orders.
• Platform ready to scale and incorporate future automations.