Deco News is an Argentine company dedicated to the design and manufacture of custom furniture for homes, hotels, and businesses. From its plant in Tandil, it supplies projects throughout the country with solutions that combine aesthetics, functionality, and quality manufacturing.
Its Deco News Convenience Retailing business unit specializes in commercial equipment for gas stations, convenience stores, and points of sale, with furniture adapted to retail operations and product display.
The challenge
To create a clear and visually appealing digital platform to communicate the two business units, highlight their industrial track record, showcase their commercial reach, and facilitate contact with new customers.
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Our solution
- Complete UX/UI design, focusing on visual navigation by product lines and success stories.
- Implementation in WordPress with editable blocks to allow autonomous content management by the client.
- Information architecture divided by segment:
- Furniture for homes and hotels
- Commercial furniture for stores and gas stations
- Development of an interactive map with customers across the country to communicate commercial reach and presence.
- Optimization for mobile devices, fast loading, and basic SEO positioning.
Results
- Modern, manageable website focused on commercial conversion.
- Reinforcement of brand identity in both the residential and corporate sectors.
- Greater territorial visibility thanks to the coverage map.
- Effective presentation tool for salespeople and sales representatives.
