Suma Hogar is a company based in Tandil that specializes in the sale of appliances, technology, and household items. Through its online store, sumaelectrohogar.com.ar, it offers top brand products with nationwide shipping and multiple payment methods.
The challenge
Update the platform to improve its stability, performance, and scalability, and integrate the main logistics, payment, and commercial management tools. In addition, it was essential to optimize conversion through campaign automation.
Our solution
- Complete upgrade of PrestaShop to version 8, with module compatibility review, design, and general optimization.
- Integration with Andreani and OCA for nationwide shipping management from the back office.
- Connection with Mercado Pago as the main payment gateway, including promotions and alternative payment methods.
- Development and implementation of an advanced module for abandoned cart campaigns, with email automation and personalized recovery based on customer profile.
Results
- Updated and optimized platform for greater security.
- More agile and automated operation, with logistics synchronization.
- Increased conversion rate thanks to abandoned cart recovery.
- Improved shopping experience and delivery times.
