{"id":8854,"date":"2026-01-08T15:28:24","date_gmt":"2026-01-08T15:28:24","guid":{"rendered":"https:\/\/regionglobal.com\/?post_type=clientes&#038;p=8854"},"modified":"2026-02-02T00:23:08","modified_gmt":"2026-02-02T00:23:08","slug":"martinez-escalada","status":"publish","type":"clientes","link":"https:\/\/www.onglobal.io\/ar\/clientes\/martinez-escalada\/","title":{"rendered":"Martinez Escalada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mart\u00ednez Escalada es una ferreter\u00eda industrial argentina con m\u00e1s de 80 a\u00f1os en el rubro de productos sider\u00fargicos. Desde su sitio web, martinezescalada.com.ar, ofrece a industrias, constructoras, profesionales y hobbystas la posibilidad de consultar precios actualizados, solicitar presupuestos y realizar compras online de forma eficiente y profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El desaf\u00edo<\/strong><br>Dise\u00f1ar y desarrollar una plataforma de e-commerce robusta para una empresa con amplio cat\u00e1logo t\u00e9cnico, distintos perfiles de clientes y necesidades mixtas de venta y presupuestaci\u00f3n. Era clave integrar la soluci\u00f3n al ERP y preparar la operaci\u00f3n digital para marketing y seguimiento de datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nuestra soluci\u00f3n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1o y desarrollo completo en PrestaShop, adaptado al sector industrial y a sus particularidades comerciales.<\/li>\n\n\n\n<li>Implementaci\u00f3n de modo multitienda, permitiendo separar funcionalidades de venta directa y solicitud de presupuestos seg\u00fan tipo de producto o l\u00ednea comercial.<\/li>\n\n\n\n<li>Integraci\u00f3n con el ERP Paljet, sincronizando precios y pedidos en tiempo real, para mantener actualizado el cat\u00e1logo y mejorar el control de gesti\u00f3n.<\/li>\n\n\n\n<li>Conexi\u00f3n con Meta, Google Analytics y Google Ads, facilitando el seguimiento de campa\u00f1as y comportamiento de usuarios.<\/li>\n\n\n\n<li>Integraci\u00f3n con Payway como pasarela de pago local segura y confiable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canal de venta digital profesional, adaptado al cliente industrial.<\/li>\n\n\n\n<li>Operaci\u00f3n sincronizada con sistemas internos, reduciendo errores y tareas manuales.<\/li>\n\n\n\n<li>Aumento en la generaci\u00f3n de leads y cotizaciones online.<\/li>\n\n\n\n<li>Datos centralizados para tomar decisiones de marketing y optimizaci\u00f3n comercial.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"ecommerce":[30,33],"industria":[20,25],"plataforma":[37],"class_list":["post-8854","clientes","type-clientes","status-publish","hentry","ecommerce-b2b","ecommerce-b2c","industria-industria","industria-retail","plataforma-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martinez Escalada - onGlobal Argentina | Turn Your Commerce ON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onglobal.io\/ar\/clientes\/martinez-escalada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martinez Escalada - onGlobal Argentina | Turn Your Commerce ON\" \/>\n<meta property=\"og:description\" content=\"Mart\u00ednez Escalada es una ferreter\u00eda industrial argentina con m\u00e1s de 80 a\u00f1os en el rubro de productos sider\u00fargicos. 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