Tom\u00e1s Etcheverry \u2014 Summa Sports<\/title>\r\n<style>\r\n\/*\r\n ============================================================\r\n PERFIL ATLETA \u2014 SUMMA SPORTS (VERSI\u00d3N FINAL COMPLETA)\r\n ============================================================\r\n*\/\r\n\r\n* { box-sizing: border-box; margin: 0; padding: 0; }\r\n:root {\r\n --blk: #0a0a0a;\r\n --bg: #f5f4f0;\r\n --bg2: #efefec;\r\n --border: rgba(0,0,0,0.1);\r\n --text: #111;\r\n --text2: #555;\r\n --radius: 12px;\r\n --radius-sm: 8px;\r\n}\r\nbody { \r\n font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif; \r\n background: var(--bg); \r\n color: var(--text); \r\n font-size: 16px; \r\n}\r\n\r\n\/* NAV *\/\r\n.ss-nav { background: var(--blk); display: flex; align-items: center; justify-content: space-between; padding: 0 2rem; height: 64px; position: sticky; top: 0; z-index: 20; }\r\n.ss-nav img { height: 28px; filter: brightness(0) invert(1); }\r\n.ss-nav-back { font-size: 14px; color: #aaa; cursor: pointer; text-decoration: none; display: flex; align-items: center; gap: 6px; font-weight: 500; transition: 0.2s; }\r\n.ss-nav-back:hover { color: #fff; }\r\n.ss-nav-cta { font-size: 14px; color: var(--blk); background: #fff; padding: 8px 20px; border-radius: 6px; cursor: pointer; font-weight: 600; white-space: nowrap; transition: 0.2s; }\r\n.ss-nav-cta:hover { background: #e0e0e0; }\r\n\r\n\/* HERO *\/\r\n.pdp-hero { background: var(--blk); padding: 4.5rem 2rem; }\r\n.pdp-hero-inner { max-width: 960px; margin: 0 auto; display: grid; grid-template-columns: 300px 1fr; gap: 4rem; align-items: center; }\r\n.pdp-photo { width: 100%; aspect-ratio: 4 \/ 5; height: auto; object-fit: cover; object-position: center 15%; border-radius: var(--radius); border: 1px solid rgba(255,255,255,0.08); box-shadow: 0 15px 40px rgba(0,0,0,0.4); }\r\n.pdp-hero-text { padding-bottom: 0; }\r\n.pdp-breadcrumb { font-size: 12px; letter-spacing: 0.15em; color: #777; text-transform: uppercase; margin-bottom: 1.25rem; font-weight: 600; }\r\n.pdp-breadcrumb a { color: #777; text-decoration: none; transition: 0.2s; }\r\n.pdp-breadcrumb a:hover { color: #fff; }\r\n.pdp-name { font-size: clamp(36px, 5vw, 48px); font-weight: 700; color: #fff; line-height: 1.1; margin-bottom: 0.5rem; }\r\n.pdp-sport { font-size: 18px; color: #999; margin-bottom: 1.75rem; }\r\n.pdp-badges { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 2rem; }\r\n.badge { font-size: 12px; padding: 6px 12px; border-radius: 6px; font-weight: 600; }\r\n.badge-rank { background: #1a1a1a; color: #fff; border: 1px solid #333; }\r\n.badge-arch { background: #2a1f0a; color: #e09f3e; border: 1px solid #5a3a0a; }\r\n.badge-avail { background: #0a2a1a; color: #2aaa6a; border: 1px solid #0a5a2a; }\r\n.pdp-stats-row { display: flex; gap: 2.5rem; flex-wrap: wrap; }\r\n.pdp-stat .val { font-size: 26px; font-weight: 600; color: #fff; }\r\n.pdp-stat .lbl { font-size: 12px; color: #777; margin-top: 4px; text-transform: uppercase; letter-spacing: 0.05em; font-weight: 500; }\r\n\r\n\/* LAYOUT *\/\r\n.pdp-body { max-width: 900px; margin: 0 auto; padding: 3rem 2rem; display: grid; grid-template-columns: 1fr 320px; gap: 2.5rem; align-items: start; }\r\n.pdp-main { display: flex; flex-direction: column; gap: 2rem; }\r\n.pdp-aside { display: flex; flex-direction: column; gap: 2rem; }\r\n\r\n\/* CARDS *\/\r\n.card { background: #fff; border: 1px solid var(--border); border-radius: var(--radius); padding: 1.75rem; transition: transform 0.2s, box-shadow 0.2s; }\r\n.card:hover { box-shadow: 0 4px 20px rgba(0,0,0,0.03); }\r\n.card-title { font-size: 13px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text2); margin-bottom: 1.5rem; }\r\n\r\n\/* SOCIAL METRICS *\/\r\n.metrics-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 1.5rem; }\r\n.metric-box { background: var(--bg2); border-radius: var(--radius-sm); padding: 1.25rem 1rem; text-align: center; }\r\n.metric-box .platform { font-size: 12px; font-weight: 600; color: var(--text2); margin-bottom: 6px; text-transform: uppercase; letter-spacing: 0.05em; }\r\n.metric-box .followers { font-size: 22px; font-weight: 600; color: var(--text); }\r\n.metric-box .er { font-size: 12px; color: var(--text2); margin-top: 4px; }\r\n.metric-bar { margin-top: 1.5rem; }\r\n.metric-bar-label { display: flex; justify-content: space-between; font-size: 13px; font-weight: 500; color: var(--text2); margin-bottom: 8px; }\r\n.bar-track { background: var(--bg2); border-radius: 6px; height: 8px; overflow: hidden; }\r\n.bar-fill { height: 100%; border-radius: 6px; background: var(--blk); }\r\n\r\n\/* AUDIENCIA *\/\r\n.audience-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; }\r\n.aud-section-title { font-size: 13px; font-weight: 600; color: var(--text2); margin-bottom: 1rem; }\r\n.aud-row { display: flex; align-items: center; gap: 12px; margin-bottom: 10px; }\r\n.aud-label { font-size: 13px; color: var(--text2); width: 85px; flex-shrink: 0; }\r\n.aud-track { flex: 1; background: var(--bg2); border-radius: 6px; height: 6px; overflow: hidden; }\r\n.aud-fill { height: 100%; border-radius: 6px; background: var(--blk); }\r\n.aud-pct { font-size: 13px; font-weight: 600; color: var(--text); width: 36px; text-align: right; }\r\n\r\n\/* ATRIBUTOS *\/\r\n.attr-grid { display: flex; flex-wrap: wrap; gap: 10px; }\r\n.attr-tag { font-size: 13px; font-weight: 500; padding: 6px 14px; border-radius: 30px; background: var(--bg2); color: var(--text); border: 1px solid var(--border); }\r\n.attr-tag.highlight { background: var(--blk); color: #fff; border-color: var(--blk); }\r\n\r\n\/* ARQUETIPO *\/\r\n.arch-block { display: flex; align-items: flex-start; gap: 16px; }\r\n.arch-icon { width: 56px; height: 56px; border-radius: var(--radius-sm); background: #2a1f0a; display: flex; align-items: center; justify-content: center; font-size: 26px; flex-shrink: 0; }\r\n.arch-text h3 { font-size: 18px; font-weight: 600; color: var(--text); margin-bottom: 6px; }\r\n.arch-text p { font-size: 15px; color: var(--text2); line-height: 1.6; }\r\n.arch-match { margin-top: 1.5rem; padding-top: 1.5rem; border-top: 1px solid var(--border); }\r\n.arch-match-title { font-size: 12px; font-weight: 600; color: var(--text2); text-transform: uppercase; letter-spacing: 0.1em; margin-bottom: 12px; }\r\n.arch-brands { display: flex; flex-wrap: wrap; gap: 8px; }\r\n.arch-brand { font-size: 12px; font-weight: 500; padding: 4px 12px; border-radius: 6px; background: var(--bg2); color: var(--text2); }\r\n\r\n\/* ACTIVACIONES PREVIAS *\/\r\n.act-list { display: flex; flex-direction: column; gap: 12px; }\r\n.act-row { display: flex; align-items: flex-start; gap: 16px; padding: 16px; background: var(--bg2); border-radius: var(--radius-sm); }\r\n.act-year { font-size: 13px; font-weight: 600; color: var(--text2); width: 36px; flex-shrink: 0; padding-top: 2px; }\r\n.act-content h4 { font-size: 15px; font-weight: 600; color: var(--text); margin-bottom: 4px; }\r\n.act-content p { font-size: 14px; color: var(--text2); line-height: 1.6; }\r\n.act-type { font-size: 11px; font-weight: 600; padding: 3px 8px; border-radius: 4px; background: #fff; border: 1px solid var(--border); color: var(--text2); margin-top: 8px; display: inline-block; }\r\n\r\n\/* CTA ASIDE *\/\r\n.cta-aside { background: var(--blk); border-radius: var(--radius); padding: 2rem 1.75rem; box-shadow: 0 10px 30px rgba(0,0,0,0.1); }\r\n.cta-aside h3 { font-size: 18px; font-weight: 600; color: #fff; margin-bottom: 0.5rem; }\r\n.cta-aside p { font-size: 14px; color: #aaa; margin-bottom: 1.5rem; line-height: 1.6; }\r\n.cta-aside input { width: 100%; padding: 12px 14px; border-radius: 8px; border: 1px solid #333; background: #111; color: #fff; font-size: 14px; margin-bottom: 12px; outline: none; transition: 0.2s; }\r\n.cta-aside input:focus { border-color: #666; }\r\n.cta-aside input::placeholder { color: #555; }\r\n.cta-aside button { width: 100%; padding: 12px; background: #fff; color: var(--blk); border: none; border-radius: 8px; font-size: 15px; font-weight: 600; cursor: pointer; transition: 0.2s; margin-top: 4px; }\r\n.cta-aside button:hover { background: #e0e0e0; }\r\n\r\n\/* FORMATOS DISPONIBLES *\/\r\n.formats-list { display: flex; flex-direction: column; gap: 12px; }\r\n.format-row { display: flex; align-items: center; justify-content: space-between; padding: 12px 14px; background: var(--bg2); border-radius: var(--radius-sm); }\r\n.format-row-left { display: flex; align-items: center; gap: 12px; }\r\n.format-icon { font-size: 20px; }\r\n.format-name { font-size: 14px; font-weight: 600; color: var(--text); }\r\n.format-detail { font-size: 12px; color: var(--text2); margin-top: 2px; }\r\n.format-pill { font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 6px; background: #0a2a1a; color: #2aaa6a; white-space: nowrap; }\r\n.format-pill.soon { background: var(--bg); color: var(--text2); border: 1px solid var(--border); }\r\n\r\n\/* EXCLUSIVIDADES VIGENTES *\/\r\n.excl-list { display: flex; flex-direction: column; gap: 8px; }\r\n.excl-row { display: flex; justify-content: space-between; align-items: center; font-size: 14px; padding: 8px 0; border-bottom: 1px solid var(--border); }\r\n.excl-row:last-child { border-bottom: none; }\r\n.excl-cat { color: var(--text2); font-weight: 500; }\r\n.excl-status { font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 6px; }\r\n.excl-taken { background: #2a0a0a; color: #cc4444; }\r\n.excl-free { background: #0a2a1a; color: #2aaa6a; }\r\n.excl-partial { background: #2a1f0a; color: #c8882a; }\r\n\r\n\/* RESPONSIVE *\/\r\n@media (max-width: 768px) {\r\n .ss-nav { padding: 0 1rem; }\r\n .pdp-hero { padding: 3rem 1.5rem; }\r\n .pdp-hero-inner { grid-template-columns: 1fr; gap: 2rem; }\r\n .pdp-photo { height: 280px; }\r\n .pdp-body { grid-template-columns: 1fr; padding: 2rem 1.5rem; }\r\n .audience-grid { grid-template-columns: 1fr; gap: 1.5rem; }\r\n .metrics-grid { grid-template-columns: 1fr; }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"ss-nav\">\r\n <div style=\"display: flex; align-items: center; gap: 20px;\">\r\n <a href=\"summa_landing.html\" class=\"ss-nav-back\" title=\"Volver al inicio\">\r\n <img decoding=\"async\" src=\"https:\/\/www.sportsumma.com\/wp-content\/uploads\/2024\/07\/Recurso-2.webp\" alt=\"Summa Sports\">\r\n <\/a>\r\n <a href=\"summa_landing.html\" class=\"ss-nav-back\" style=\"border-left: 1px solid #333; padding-left: 20px;\">\u2190 Volver al plantel<\/a>\r\n <\/div>\r\n <span class=\"ss-nav-cta\">Solicitar propuesta<\/span>\r\n<\/nav>\r\n\r\n<div class=\"pdp-hero\">\r\n <div class=\"pdp-hero-inner\">\r\n <img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/6\/2026\/05\/embajador.jpg\" alt=\"Tom\u00e1s Etcheverry\" class=\"pdp-photo\">\r\n <div class=\"pdp-hero-text\">\r\n <div class=\"pdp-breadcrumb\">\r\n <a href=\"summa_landing.html\">Plantel<\/a> \/ Tenis\r\n <\/div>\r\n <div class=\"pdp-name\">Tom\u00e1s Etcheverry<\/div>\r\n <div class=\"pdp-sport\">Tenis \u00b7 Argentina \u00b7 26 a\u00f1os<\/div>\r\n <div class=\"pdp-badges\">\r\n <span class=\"badge badge-rank\">Top 30 ATP<\/span>\r\n <span class=\"badge badge-arch\">Arquetipo: El H\u00e9roe<\/span>\r\n <span class=\"badge badge-avail\">Disponible 2025<\/span>\r\n <\/div>\r\n <div class=\"pdp-stats-row\">\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">USD 6.4M<\/div>\r\n <div class=\"lbl\">Prize money carrera<\/div>\r\n <\/div>\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">No. 27<\/div>\r\n <div class=\"lbl\">Mejor ranking ATP<\/div>\r\n <\/div>\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">250K+<\/div>\r\n <div class=\"lbl\">Audiencia total<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"pdp-body\">\r\n\r\n <div class=\"pdp-main\">\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">M\u00e9tricas digitales<\/div>\r\n <div class=\"metrics-grid\">\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">Instagram<\/div>\r\n <div class=\"followers\">165K<\/div>\r\n <div class=\"er\">ER 4.2%<\/div>\r\n <\/div>\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">TikTok<\/div>\r\n <div class=\"followers\">89K<\/div>\r\n <div class=\"er\">ER 6.8%<\/div>\r\n <\/div>\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">X \/ Twitter<\/div>\r\n <div class=\"followers\">41K<\/div>\r\n <div class=\"er\">ER 2.1%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"metric-bar\">\r\n <div class=\"metric-bar-label\"><span>Alcance promedio por publicaci\u00f3n<\/span><span>68K impresiones<\/span><\/div>\r\n <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:62%\"><\/div><\/div>\r\n <\/div>\r\n <div class=\"metric-bar\">\r\n <div class=\"metric-bar-label\"><span>Crecimiento audiencia \u00faltimos 12 meses<\/span><span>+38%<\/span><\/div>\r\n <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:38%\"><\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Perfil de audiencia<\/div>\r\n <div class=\"audience-grid\">\r\n <div>\r\n <div class=\"aud-section-title\">Por g\u00e9nero<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Masculino<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:68%\"><\/div><\/div>\r\n <div class=\"aud-pct\">68%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Femenino<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:32%\"><\/div><\/div>\r\n <div class=\"aud-pct\">32%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div>\r\n <div class=\"aud-section-title\">Por edad<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">18\u201324<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:42%\"><\/div><\/div>\r\n <div class=\"aud-pct\">42%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">25\u201334<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:35%\"><\/div><\/div>\r\n <div class=\"aud-pct\">35%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">35\u201344<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:15%\"><\/div><\/div>\r\n <div class=\"aud-pct\">15%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">45+<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:8%\"><\/div><\/div>\r\n <div class=\"aud-pct\">8%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div style=\"grid-column:1\/-1;\">\r\n <div class=\"aud-section-title\">Por geograf\u00eda<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Argentina<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:58%\"><\/div><\/div>\r\n <div class=\"aud-pct\">58%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Espa\u00f1a<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:12%\"><\/div><\/div>\r\n <div class=\"aud-pct\">12%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Francia<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:9%\"><\/div><\/div>\r\n <div class=\"aud-pct\">9%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Resto LATAM<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:14%\"><\/div><\/div>\r\n <div class=\"aud-pct\">14%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Otros<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:7%\"><\/div><\/div>\r\n <div class=\"aud-pct\">7%<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Atributos de marca<\/div>\r\n <div style=\"margin-bottom:1.5rem;\">\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Valores<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag highlight\">Esfuerzo<\/span>\r\n <span class=\"attr-tag highlight\">Autenticidad<\/span>\r\n <span class=\"attr-tag highlight\">Superaci\u00f3n<\/span>\r\n <span class=\"attr-tag\">Humildad<\/span>\r\n <span class=\"attr-tag\">Competitividad<\/span>\r\n <span class=\"attr-tag\">Lealtad<\/span>\r\n <\/div>\r\n <\/div>\r\n <div style=\"margin-bottom:1.5rem;\">\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Intereses y aficiones<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag\">F\u00fatbol (Estudiantes LP)<\/span>\r\n <span class=\"attr-tag\">M\u00fasica \u00b7 rock nacional<\/span>\r\n <span class=\"attr-tag\">Videojuegos<\/span>\r\n <span class=\"attr-tag\">Asado<\/span>\r\n <span class=\"attr-tag\">Familia<\/span>\r\n <span class=\"attr-tag\">La Plata<\/span>\r\n <\/div>\r\n <\/div>\r\n <div>\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Perfil comunicacional<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag\">Cercano<\/span>\r\n <span class=\"attr-tag\">Sin filtros<\/span>\r\n <span class=\"attr-tag\">Humor natural<\/span>\r\n <span class=\"attr-tag\">No corporativo<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Arquetipo de marca (Jung)<\/div>\r\n <div class=\"arch-block\">\r\n <div class=\"arch-icon\">\u2694\ufe0f<\/div>\r\n <div class=\"arch-text\">\r\n <h3>El H\u00e9roe<\/h3>\r\n <p>Atleta que construy\u00f3 su carrera desde el interior de la provincia de Buenos Aires sin los recursos del circuito porte\u00f1o. Cada t\u00edtulo es el resultado de trabajo sostenido, no de talento heredado. Genera identificaci\u00f3n en audiencias que valoran el m\u00e9rito sobre el privilegio.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"arch-match\">\r\n <div class=\"arch-match-title\">Marcas con afinidad natural<\/div>\r\n <div class=\"arch-brands\">\r\n <span class=\"arch-brand\">Banca masiva<\/span>\r\n <span class=\"arch-brand\">Energizantes<\/span>\r\n <span class=\"arch-brand\">Indumentaria deportiva<\/span>\r\n <span class=\"arch-brand\">Telecomunicaciones<\/span>\r\n <span class=\"arch-brand\">Seguros<\/span>\r\n <span class=\"arch-brand\">Cerveza<\/span>\r\n <span class=\"arch-brand\">Automotriz popular<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Activaciones anteriores<\/div>\r\n <div class=\"act-list\">\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2024<\/div>\r\n <div class=\"act-content\">\r\n <h4>Santander \u00b7 Cl\u00ednica corporativa \u2014 Buenos Aires<\/h4>\r\n <p>Cl\u00ednica de tenis para 18 ejecutivos del banco en el Racket Club. Producci\u00f3n de contenido para redes incluida.<\/p>\r\n <span class=\"act-type\">Cl\u00ednica corporativa<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2024<\/div>\r\n <div class=\"act-content\">\r\n <h4>K-Swiss \u00b7 Campa\u00f1a de lanzamiento temporada<\/h4>\r\n <p>Fotograf\u00eda y video para colecci\u00f3n performance 2024. Distribuci\u00f3n en Argentina, Chile y Uruguay.<\/p>\r\n <span class=\"act-type\">Contenido \u00b7 Embajador<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2023<\/div>\r\n <div class=\"act-content\">\r\n <h4>IEB+ \u00b7 Activaci\u00f3n Roland Garros<\/h4>\r\n <p>Presencia de marca durante su participaci\u00f3n en cuartos de final. Meet & greet con inversores premium del banco en Par\u00eds.<\/p>\r\n <span class=\"act-type\">Evento \u00b7 Meet & greet<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2023<\/div>\r\n <div class=\"act-content\">\r\n <h4>Lacoste \u00b7 Le Club \u2014 Buenos Aires<\/h4>\r\n <p>Cl\u00ednica exclusiva para miembros de Le Club Lacoste. 12 participantes. Cobertura editorial en revista de la marca.<\/p>\r\n <span class=\"act-type\">Cl\u00ednica \u00b7 Lifestyle<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <div class=\"pdp-aside\">\r\n\r\n <div class=\"cta-aside\">\r\n <h3>Solicitar propuesta<\/h3>\r\n <p>Complete el formulario y un especialista de Summa se contactar\u00e1 dentro de las 48 horas.<\/p>\r\n <input type=\"text\" placeholder=\"Empresa\">\r\n <input type=\"email\" placeholder=\"Correo electr\u00f3nico\">\r\n <input type=\"text\" placeholder=\"Tipo de activaci\u00f3n\">\r\n <button>Enviar consulta<\/button>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Formatos disponibles<\/div>\r\n <div class=\"formats-list\">\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfbe<\/span>\r\n <div>\r\n <div class=\"format-name\">Cl\u00ednica corporativa<\/div>\r\n <div class=\"format-detail\">4\u20136 hs \u00b7 hasta 20 personas<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83e\udd1d<\/span>\r\n <div>\r\n <div class=\"format-name\">Meet & greet<\/div>\r\n <div class=\"format-detail\">En torneo o sede propia<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfac<\/span>\r\n <div>\r\n <div class=\"format-name\">Campa\u00f1a audiovisual<\/div>\r\n <div class=\"format-detail\">Foto + video + redes<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\u2b50<\/span>\r\n <div>\r\n <div class=\"format-name\">Embajador de temporada<\/div>\r\n <div class=\"format-detail\">6 o 12 meses<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfa4<\/span>\r\n <div>\r\n <div class=\"format-name\">Keynote \/ charla<\/div>\r\n <div class=\"format-detail\">Liderazgo y mentalidad<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill soon\">Consultar<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Exclusividades vigentes<\/div>\r\n <div class=\"excl-list\">\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Indumentaria deportiva<\/span>\r\n <span class=\"excl-status excl-taken\">Ocupado<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Raqueta \/ equipamiento<\/span>\r\n <span class=\"excl-status excl-taken\">Ocupado<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Servicios financieros<\/span>\r\n <span class=\"excl-status excl-partial\">Parcial<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Automotriz<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Bebidas<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Tecnolog\u00eda<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Alimentaci\u00f3n<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tom\u00e1s Etcheverry \u2014 Summa Sports \u2190 Volver al plantel Solicitar propuesta Plantel \/ Tenis Tom\u00e1s Etcheverry Tenis \u00b7 Argentina \u00b7 26 a\u00f1os Top 30 ATP Arquetipo: El H\u00e9roe Disponible 2025 USD 6.4M Prize money carrera No. 27 Mejor ranking ATP 250K+ Audiencia total M\u00e9tricas digitales Instagram 165K ER 4.2% TikTok 89K ER 6.8% X \/ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11243","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Etcheverry - 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text-transform: uppercase; margin-bottom: 1.25rem; font-weight: 600; }\r\n.pdp-breadcrumb a { color: #777; text-decoration: none; transition: 0.2s; }\r\n.pdp-breadcrumb a:hover { color: #fff; }\r\n.pdp-name { font-size: clamp(36px, 5vw, 48px); font-weight: 700; color: #fff; line-height: 1.1; margin-bottom: 0.5rem; }\r\n.pdp-sport { font-size: 18px; color: #999; margin-bottom: 1.75rem; }\r\n.pdp-badges { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 2rem; }\r\n.badge { font-size: 12px; padding: 6px 12px; border-radius: 6px; font-weight: 600; }\r\n.badge-rank { background: #1a1a1a; color: #fff; border: 1px solid #333; }\r\n.badge-arch { background: #2a1f0a; color: #e09f3e; border: 1px solid #5a3a0a; }\r\n.badge-avail { background: #0a2a1a; color: #2aaa6a; border: 1px solid #0a5a2a; }\r\n.pdp-stats-row { display: flex; gap: 2.5rem; flex-wrap: wrap; }\r\n.pdp-stat .val { font-size: 26px; font-weight: 600; color: #fff; }\r\n.pdp-stat .lbl { font-size: 12px; color: #777; margin-top: 4px; text-transform: uppercase; letter-spacing: 0.05em; font-weight: 500; }\r\n\r\n\/* LAYOUT *\/\r\n.pdp-body { max-width: 900px; margin: 0 auto; padding: 3rem 2rem; display: grid; grid-template-columns: 1fr 320px; gap: 2.5rem; align-items: start; }\r\n.pdp-main { display: flex; flex-direction: column; gap: 2rem; }\r\n.pdp-aside { display: flex; flex-direction: column; gap: 2rem; }\r\n\r\n\/* CARDS *\/\r\n.card { background: #fff; border: 1px solid var(--border); border-radius: var(--radius); padding: 1.75rem; transition: transform 0.2s, box-shadow 0.2s; }\r\n.card:hover { box-shadow: 0 4px 20px rgba(0,0,0,0.03); }\r\n.card-title { font-size: 13px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text2); margin-bottom: 1.5rem; }\r\n\r\n\/* SOCIAL METRICS *\/\r\n.metrics-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 1.5rem; }\r\n.metric-box { background: var(--bg2); border-radius: var(--radius-sm); padding: 1.25rem 1rem; text-align: center; }\r\n.metric-box .platform { font-size: 12px; font-weight: 600; color: var(--text2); margin-bottom: 6px; text-transform: uppercase; letter-spacing: 0.05em; }\r\n.metric-box .followers { font-size: 22px; font-weight: 600; color: var(--text); }\r\n.metric-box .er { font-size: 12px; color: var(--text2); margin-top: 4px; }\r\n.metric-bar { margin-top: 1.5rem; }\r\n.metric-bar-label { display: flex; justify-content: space-between; font-size: 13px; font-weight: 500; color: var(--text2); margin-bottom: 8px; }\r\n.bar-track { background: var(--bg2); border-radius: 6px; height: 8px; overflow: hidden; }\r\n.bar-fill { height: 100%; border-radius: 6px; background: var(--blk); }\r\n\r\n\/* AUDIENCIA *\/\r\n.audience-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; }\r\n.aud-section-title { font-size: 13px; font-weight: 600; color: var(--text2); margin-bottom: 1rem; }\r\n.aud-row { display: flex; align-items: center; gap: 12px; margin-bottom: 10px; }\r\n.aud-label { font-size: 13px; color: var(--text2); width: 85px; flex-shrink: 0; }\r\n.aud-track { flex: 1; background: var(--bg2); border-radius: 6px; height: 6px; overflow: hidden; }\r\n.aud-fill { height: 100%; border-radius: 6px; background: var(--blk); }\r\n.aud-pct { font-size: 13px; font-weight: 600; color: var(--text); width: 36px; text-align: right; }\r\n\r\n\/* ATRIBUTOS *\/\r\n.attr-grid { display: flex; flex-wrap: wrap; gap: 10px; }\r\n.attr-tag { font-size: 13px; font-weight: 500; padding: 6px 14px; border-radius: 30px; background: var(--bg2); color: var(--text); border: 1px solid var(--border); }\r\n.attr-tag.highlight { background: var(--blk); color: #fff; border-color: var(--blk); }\r\n\r\n\/* ARQUETIPO *\/\r\n.arch-block { display: flex; align-items: flex-start; gap: 16px; }\r\n.arch-icon { width: 56px; height: 56px; border-radius: var(--radius-sm); background: #2a1f0a; display: flex; align-items: center; justify-content: center; font-size: 26px; flex-shrink: 0; }\r\n.arch-text h3 { font-size: 18px; font-weight: 600; color: var(--text); margin-bottom: 6px; }\r\n.arch-text p { font-size: 15px; color: var(--text2); line-height: 1.6; }\r\n.arch-match { margin-top: 1.5rem; padding-top: 1.5rem; border-top: 1px solid var(--border); }\r\n.arch-match-title { font-size: 12px; font-weight: 600; color: var(--text2); text-transform: uppercase; letter-spacing: 0.1em; margin-bottom: 12px; }\r\n.arch-brands { display: flex; flex-wrap: wrap; gap: 8px; }\r\n.arch-brand { font-size: 12px; font-weight: 500; padding: 4px 12px; border-radius: 6px; background: var(--bg2); color: var(--text2); }\r\n\r\n\/* ACTIVACIONES PREVIAS *\/\r\n.act-list { display: flex; flex-direction: column; gap: 12px; }\r\n.act-row { display: flex; align-items: flex-start; gap: 16px; padding: 16px; background: var(--bg2); border-radius: var(--radius-sm); }\r\n.act-year { font-size: 13px; font-weight: 600; color: var(--text2); width: 36px; flex-shrink: 0; padding-top: 2px; }\r\n.act-content h4 { font-size: 15px; font-weight: 600; color: var(--text); margin-bottom: 4px; }\r\n.act-content p { font-size: 14px; color: var(--text2); line-height: 1.6; }\r\n.act-type { font-size: 11px; font-weight: 600; padding: 3px 8px; border-radius: 4px; background: #fff; border: 1px solid var(--border); color: var(--text2); margin-top: 8px; display: inline-block; }\r\n\r\n\/* CTA ASIDE *\/\r\n.cta-aside { background: var(--blk); border-radius: var(--radius); padding: 2rem 1.75rem; box-shadow: 0 10px 30px rgba(0,0,0,0.1); }\r\n.cta-aside h3 { font-size: 18px; font-weight: 600; color: #fff; margin-bottom: 0.5rem; }\r\n.cta-aside p { font-size: 14px; color: #aaa; margin-bottom: 1.5rem; line-height: 1.6; }\r\n.cta-aside input { width: 100%; padding: 12px 14px; border-radius: 8px; border: 1px solid #333; background: #111; color: #fff; font-size: 14px; margin-bottom: 12px; outline: none; transition: 0.2s; }\r\n.cta-aside input:focus { border-color: #666; }\r\n.cta-aside input::placeholder { color: #555; }\r\n.cta-aside button { width: 100%; padding: 12px; background: #fff; color: var(--blk); border: none; border-radius: 8px; font-size: 15px; font-weight: 600; cursor: pointer; transition: 0.2s; margin-top: 4px; }\r\n.cta-aside button:hover { background: #e0e0e0; }\r\n\r\n\/* FORMATOS DISPONIBLES *\/\r\n.formats-list { display: flex; flex-direction: column; gap: 12px; }\r\n.format-row { display: flex; align-items: center; justify-content: space-between; padding: 12px 14px; background: var(--bg2); border-radius: var(--radius-sm); }\r\n.format-row-left { display: flex; align-items: center; gap: 12px; }\r\n.format-icon { font-size: 20px; }\r\n.format-name { font-size: 14px; font-weight: 600; color: var(--text); }\r\n.format-detail { font-size: 12px; color: var(--text2); margin-top: 2px; }\r\n.format-pill { font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 6px; background: #0a2a1a; color: #2aaa6a; white-space: nowrap; }\r\n.format-pill.soon { background: var(--bg); color: var(--text2); border: 1px solid var(--border); }\r\n\r\n\/* EXCLUSIVIDADES VIGENTES *\/\r\n.excl-list { display: flex; flex-direction: column; gap: 8px; }\r\n.excl-row { display: flex; justify-content: space-between; align-items: center; font-size: 14px; padding: 8px 0; border-bottom: 1px solid var(--border); }\r\n.excl-row:last-child { border-bottom: none; }\r\n.excl-cat { color: var(--text2); font-weight: 500; }\r\n.excl-status { font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 6px; }\r\n.excl-taken { background: #2a0a0a; color: #cc4444; }\r\n.excl-free { background: #0a2a1a; color: #2aaa6a; }\r\n.excl-partial { background: #2a1f0a; color: #c8882a; }\r\n\r\n\/* RESPONSIVE *\/\r\n@media (max-width: 768px) {\r\n .ss-nav { padding: 0 1rem; }\r\n .pdp-hero { padding: 3rem 1.5rem; }\r\n .pdp-hero-inner { grid-template-columns: 1fr; gap: 2rem; }\r\n .pdp-photo { height: 280px; }\r\n .pdp-body { grid-template-columns: 1fr; padding: 2rem 1.5rem; }\r\n .audience-grid { grid-template-columns: 1fr; gap: 1.5rem; }\r\n .metrics-grid { grid-template-columns: 1fr; }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"ss-nav\">\r\n <div style=\"display: flex; align-items: center; gap: 20px;\">\r\n <a href=\"summa_landing.html\" class=\"ss-nav-back\" title=\"Volver al inicio\">\r\n <img decoding=\"async\" src=\"https:\/\/www.sportsumma.com\/wp-content\/uploads\/2024\/07\/Recurso-2.webp\" alt=\"Summa Sports\">\r\n <\/a>\r\n <a href=\"summa_landing.html\" class=\"ss-nav-back\" style=\"border-left: 1px solid #333; padding-left: 20px;\">\u2190 Volver al plantel<\/a>\r\n <\/div>\r\n <span class=\"ss-nav-cta\">Solicitar propuesta<\/span>\r\n<\/nav>\r\n\r\n<div class=\"pdp-hero\">\r\n <div class=\"pdp-hero-inner\">\r\n <img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/6\/2026\/05\/embajador.jpg\" alt=\"Tom\u00e1s Etcheverry\" class=\"pdp-photo\">\r\n <div class=\"pdp-hero-text\">\r\n <div class=\"pdp-breadcrumb\">\r\n <a href=\"summa_landing.html\">Plantel<\/a> \/ Tenis\r\n <\/div>\r\n <div class=\"pdp-name\">Tom\u00e1s Etcheverry<\/div>\r\n <div class=\"pdp-sport\">Tenis \u00b7 Argentina \u00b7 26 a\u00f1os<\/div>\r\n <div class=\"pdp-badges\">\r\n <span class=\"badge badge-rank\">Top 30 ATP<\/span>\r\n <span class=\"badge badge-arch\">Arquetipo: El H\u00e9roe<\/span>\r\n <span class=\"badge badge-avail\">Disponible 2025<\/span>\r\n <\/div>\r\n <div class=\"pdp-stats-row\">\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">USD 6.4M<\/div>\r\n <div class=\"lbl\">Prize money carrera<\/div>\r\n <\/div>\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">No. 27<\/div>\r\n <div class=\"lbl\">Mejor ranking ATP<\/div>\r\n <\/div>\r\n <div class=\"pdp-stat\">\r\n <div class=\"val\">250K+<\/div>\r\n <div class=\"lbl\">Audiencia total<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"pdp-body\">\r\n\r\n <div class=\"pdp-main\">\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">M\u00e9tricas digitales<\/div>\r\n <div class=\"metrics-grid\">\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">Instagram<\/div>\r\n <div class=\"followers\">165K<\/div>\r\n <div class=\"er\">ER 4.2%<\/div>\r\n <\/div>\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">TikTok<\/div>\r\n <div class=\"followers\">89K<\/div>\r\n <div class=\"er\">ER 6.8%<\/div>\r\n <\/div>\r\n <div class=\"metric-box\">\r\n <div class=\"platform\">X \/ Twitter<\/div>\r\n <div class=\"followers\">41K<\/div>\r\n <div class=\"er\">ER 2.1%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"metric-bar\">\r\n <div class=\"metric-bar-label\"><span>Alcance promedio por publicaci\u00f3n<\/span><span>68K impresiones<\/span><\/div>\r\n <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:62%\"><\/div><\/div>\r\n <\/div>\r\n <div class=\"metric-bar\">\r\n <div class=\"metric-bar-label\"><span>Crecimiento audiencia \u00faltimos 12 meses<\/span><span>+38%<\/span><\/div>\r\n <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:38%\"><\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Perfil de audiencia<\/div>\r\n <div class=\"audience-grid\">\r\n <div>\r\n <div class=\"aud-section-title\">Por g\u00e9nero<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Masculino<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:68%\"><\/div><\/div>\r\n <div class=\"aud-pct\">68%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Femenino<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:32%\"><\/div><\/div>\r\n <div class=\"aud-pct\">32%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div>\r\n <div class=\"aud-section-title\">Por edad<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">18\u201324<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:42%\"><\/div><\/div>\r\n <div class=\"aud-pct\">42%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">25\u201334<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:35%\"><\/div><\/div>\r\n <div class=\"aud-pct\">35%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">35\u201344<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:15%\"><\/div><\/div>\r\n <div class=\"aud-pct\">15%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">45+<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:8%\"><\/div><\/div>\r\n <div class=\"aud-pct\">8%<\/div>\r\n <\/div>\r\n <\/div>\r\n <div style=\"grid-column:1\/-1;\">\r\n <div class=\"aud-section-title\">Por geograf\u00eda<\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Argentina<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:58%\"><\/div><\/div>\r\n <div class=\"aud-pct\">58%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Espa\u00f1a<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:12%\"><\/div><\/div>\r\n <div class=\"aud-pct\">12%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Francia<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:9%\"><\/div><\/div>\r\n <div class=\"aud-pct\">9%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Resto LATAM<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:14%\"><\/div><\/div>\r\n <div class=\"aud-pct\">14%<\/div>\r\n <\/div>\r\n <div class=\"aud-row\">\r\n <div class=\"aud-label\">Otros<\/div>\r\n <div class=\"aud-track\"><div class=\"aud-fill\" style=\"width:7%\"><\/div><\/div>\r\n <div class=\"aud-pct\">7%<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Atributos de marca<\/div>\r\n <div style=\"margin-bottom:1.5rem;\">\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Valores<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag highlight\">Esfuerzo<\/span>\r\n <span class=\"attr-tag highlight\">Autenticidad<\/span>\r\n <span class=\"attr-tag highlight\">Superaci\u00f3n<\/span>\r\n <span class=\"attr-tag\">Humildad<\/span>\r\n <span class=\"attr-tag\">Competitividad<\/span>\r\n <span class=\"attr-tag\">Lealtad<\/span>\r\n <\/div>\r\n <\/div>\r\n <div style=\"margin-bottom:1.5rem;\">\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Intereses y aficiones<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag\">F\u00fatbol (Estudiantes LP)<\/span>\r\n <span class=\"attr-tag\">M\u00fasica \u00b7 rock nacional<\/span>\r\n <span class=\"attr-tag\">Videojuegos<\/span>\r\n <span class=\"attr-tag\">Asado<\/span>\r\n <span class=\"attr-tag\">Familia<\/span>\r\n <span class=\"attr-tag\">La Plata<\/span>\r\n <\/div>\r\n <\/div>\r\n <div>\r\n <div style=\"font-size:13px; font-weight: 500; color:var(--text2); margin-bottom:10px;\">Perfil comunicacional<\/div>\r\n <div class=\"attr-grid\">\r\n <span class=\"attr-tag\">Cercano<\/span>\r\n <span class=\"attr-tag\">Sin filtros<\/span>\r\n <span class=\"attr-tag\">Humor natural<\/span>\r\n <span class=\"attr-tag\">No corporativo<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Arquetipo de marca (Jung)<\/div>\r\n <div class=\"arch-block\">\r\n <div class=\"arch-icon\">\u2694\ufe0f<\/div>\r\n <div class=\"arch-text\">\r\n <h3>El H\u00e9roe<\/h3>\r\n <p>Atleta que construy\u00f3 su carrera desde el interior de la provincia de Buenos Aires sin los recursos del circuito porte\u00f1o. Cada t\u00edtulo es el resultado de trabajo sostenido, no de talento heredado. Genera identificaci\u00f3n en audiencias que valoran el m\u00e9rito sobre el privilegio.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"arch-match\">\r\n <div class=\"arch-match-title\">Marcas con afinidad natural<\/div>\r\n <div class=\"arch-brands\">\r\n <span class=\"arch-brand\">Banca masiva<\/span>\r\n <span class=\"arch-brand\">Energizantes<\/span>\r\n <span class=\"arch-brand\">Indumentaria deportiva<\/span>\r\n <span class=\"arch-brand\">Telecomunicaciones<\/span>\r\n <span class=\"arch-brand\">Seguros<\/span>\r\n <span class=\"arch-brand\">Cerveza<\/span>\r\n <span class=\"arch-brand\">Automotriz popular<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Activaciones anteriores<\/div>\r\n <div class=\"act-list\">\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2024<\/div>\r\n <div class=\"act-content\">\r\n <h4>Santander \u00b7 Cl\u00ednica corporativa \u2014 Buenos Aires<\/h4>\r\n <p>Cl\u00ednica de tenis para 18 ejecutivos del banco en el Racket Club. Producci\u00f3n de contenido para redes incluida.<\/p>\r\n <span class=\"act-type\">Cl\u00ednica corporativa<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2024<\/div>\r\n <div class=\"act-content\">\r\n <h4>K-Swiss \u00b7 Campa\u00f1a de lanzamiento temporada<\/h4>\r\n <p>Fotograf\u00eda y video para colecci\u00f3n performance 2024. Distribuci\u00f3n en Argentina, Chile y Uruguay.<\/p>\r\n <span class=\"act-type\">Contenido \u00b7 Embajador<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2023<\/div>\r\n <div class=\"act-content\">\r\n <h4>IEB+ \u00b7 Activaci\u00f3n Roland Garros<\/h4>\r\n <p>Presencia de marca durante su participaci\u00f3n en cuartos de final. Meet & greet con inversores premium del banco en Par\u00eds.<\/p>\r\n <span class=\"act-type\">Evento \u00b7 Meet & greet<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"act-row\">\r\n <div class=\"act-year\">2023<\/div>\r\n <div class=\"act-content\">\r\n <h4>Lacoste \u00b7 Le Club \u2014 Buenos Aires<\/h4>\r\n <p>Cl\u00ednica exclusiva para miembros de Le Club Lacoste. 12 participantes. Cobertura editorial en revista de la marca.<\/p>\r\n <span class=\"act-type\">Cl\u00ednica \u00b7 Lifestyle<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <div class=\"pdp-aside\">\r\n\r\n <div class=\"cta-aside\">\r\n <h3>Solicitar propuesta<\/h3>\r\n <p>Complete el formulario y un especialista de Summa se contactar\u00e1 dentro de las 48 horas.<\/p>\r\n <input type=\"text\" placeholder=\"Empresa\">\r\n <input type=\"email\" placeholder=\"Correo electr\u00f3nico\">\r\n <input type=\"text\" placeholder=\"Tipo de activaci\u00f3n\">\r\n <button>Enviar consulta<\/button>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Formatos disponibles<\/div>\r\n <div class=\"formats-list\">\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfbe<\/span>\r\n <div>\r\n <div class=\"format-name\">Cl\u00ednica corporativa<\/div>\r\n <div class=\"format-detail\">4\u20136 hs \u00b7 hasta 20 personas<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83e\udd1d<\/span>\r\n <div>\r\n <div class=\"format-name\">Meet & greet<\/div>\r\n <div class=\"format-detail\">En torneo o sede propia<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfac<\/span>\r\n <div>\r\n <div class=\"format-name\">Campa\u00f1a audiovisual<\/div>\r\n <div class=\"format-detail\">Foto + video + redes<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\u2b50<\/span>\r\n <div>\r\n <div class=\"format-name\">Embajador de temporada<\/div>\r\n <div class=\"format-detail\">6 o 12 meses<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill\">Disponible<\/span>\r\n <\/div>\r\n <div class=\"format-row\">\r\n <div class=\"format-row-left\">\r\n <span class=\"format-icon\">\ud83c\udfa4<\/span>\r\n <div>\r\n <div class=\"format-name\">Keynote \/ charla<\/div>\r\n <div class=\"format-detail\">Liderazgo y mentalidad<\/div>\r\n <\/div>\r\n <\/div>\r\n <span class=\"format-pill soon\">Consultar<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card\">\r\n <div class=\"card-title\">Exclusividades vigentes<\/div>\r\n <div class=\"excl-list\">\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Indumentaria deportiva<\/span>\r\n <span class=\"excl-status excl-taken\">Ocupado<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Raqueta \/ equipamiento<\/span>\r\n <span class=\"excl-status excl-taken\">Ocupado<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Servicios financieros<\/span>\r\n <span class=\"excl-status excl-partial\">Parcial<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Automotriz<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Bebidas<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Tecnolog\u00eda<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <div class=\"excl-row\">\r\n <span class=\"excl-cat\">Alimentaci\u00f3n<\/span>\r\n <span class=\"excl-status excl-free\">Libre<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tom\u00e1s Etcheverry \u2014 Summa Sports \u2190 Volver al plantel Solicitar propuesta Plantel \/ Tenis Tom\u00e1s Etcheverry Tenis \u00b7 Argentina \u00b7 26 a\u00f1os Top 30 ATP Arquetipo: El H\u00e9roe Disponible 2025 USD 6.4M Prize money carrera No. 27 Mejor ranking ATP 250K+ Audiencia total M\u00e9tricas digitales Instagram 165K ER 4.2% TikTok 89K ER 6.8% X \/ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11243","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Etcheverry - 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