{"id":5915,"date":"2022-06-28T12:26:34","date_gmt":"2022-06-28T15:26:34","guid":{"rendered":"https:\/\/www.regionglobal.com\/?p=5915"},"modified":"2025-07-14T18:41:59","modified_gmt":"2025-07-14T18:41:59","slug":"prestashop-day-mexico-2022","status":"publish","type":"post","link":"https:\/\/www.onglobal.io\/ar\/prestashop-day-mexico-2022\/","title":{"rendered":"Pas\u00f3 el Prestashop Day Latam y ah\u00ed estuvimos"},"content":{"rendered":"\t\t
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Pas\u00f3 el Prestashop Day Latam y ah\u00ed estuvimos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El pasado 9 de junio se realiz\u00f3 en la Ciudad de M\u00e9xico el Prestashop Day Latam 2022<\/a>. Un evento clave para toda la comunidad Prestashop de la regi\u00f3n y para la industria del comercio electr\u00f3nico en general. Regi\u00f3n Global fue auspiciante y expositor del evento.<\/strong><\/em><\/p>

Signific\u00f3 el regreso a la presencialidad y as\u00ed se reflej\u00f3 entre expositores, ponentes y asistentes, que interactuaron en el sal\u00f3n principal del bell\u00edsimo Espacio R, donde funciona el peri\u00f3dico Reforma.<\/p>

El evento, donde se conocieron ponencias, asesor\u00edas y casos de \u00e9xito en estrategias de comercializaci\u00f3n en l\u00ednea, cont\u00f3 con la presencia de ejecutivos globales y regionales de PrestaShop como Alexandre Eruimy, Managing Director, Jorge Gonz\u00e1lez, Head para Iberia y Latinoam\u00e9rica, Alejandro Ramos, Tech Evangelist para Espa\u00f1a y Latinoam\u00e9rica y Mathias Pontier, Country Developer para M\u00e9xico, entre otros.<\/p>

Entre las compa\u00f1ias expositoras en stands, adem\u00e1s de Regi\u00f3n Global, participaron Mercadopago, SkydropX, Doppler y Mail Boxes Etc.<\/p>

CIFRAS<\/strong><\/h6>

Latinoam\u00e9rica es uno de los mercados con mayor crecimiento en e-Commerce a nivel global, con ventas durante 2021 de alrededor de 85 mil millones de d\u00f3lares, con un crecimiento del 9% respecto a 2020 y 25 mil tiendas activas PrestaShop, y en donde M\u00e9xico es un mercado clave.<\/p>

\u201cNuestra comunidad siempre ha sido la parte m\u00e1s importante en todo lo que hacemos. Este a\u00f1o, PrestaShop Day 2022 regresa a M\u00e9xico en una segunda edici\u00f3n para reunir a profesionales durante un d\u00eda, para ayudarlos a crear y desarrollar su tienda en l\u00ednea de manera exitosa. Estamos seguros que continuaremos impulsando el \u00e9xito colectivo del comercio electr\u00f3nico en M\u00e9xico y Latinoam\u00e9rica\u201d, expuso Jorge Gonz\u00e1lez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Diego Mart\u00ednez, Director Comercial de Regi\u00f3n Global<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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REGI\u00d3N GLOBAL Y EL E-COMMERCE FRICTIONLESS<\/strong><\/h6>

Diego Martinez fue el representante de Regi\u00f3n Global en el PSDay y el profesional a cargo de exponer sobre las ventajas y los desaf\u00edos que ofrece desarrollar una estrategia de comercio electr\u00f3nico “sin fricciones”.<\/p>

En su exposici\u00f3n se mostraron cifras sobre tasas de abandono de compra, las razones habituales y aquellas donde un cambio de estrategia puede servir para lograr mejores tasas de conversi\u00f3n.<\/p>

Se plante\u00f3 la necesidad (y la demanda) de ofrecer una experiencia de compra fluida, a partir de una mejor gesti\u00f3n de los datos, contrastando con el desafiante escenario que presenta el crecimiento del fraude en el sector, lo que muchas veces lleva a los vendedores a anteponer barreras en el proceso de pago, atentando contra la performance comercial.<\/p>

Hacia el cierre del evento la organizaci\u00f3n ofreci\u00f3 un coctel entre todos los asistentes, que fue aprovechado para hacer networking y continuar trabajando en la divulgaci\u00f3n de esta actividad clave para el presente y futuro de las empresas.<\/p>

Desde Regi\u00f3n Global agradecemos a la organizaci\u00f3n y a todos los asistentes que fueron parte.\u00a0<\/p>

\u00a1Nos vemos la pr\u00f3xima!\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Como agencia partner nos pone muy felices acompa\u00f1ar a Prestashop en el evento m\u00e1s importante de la plataforma para Am\u00e9rica Latina.<\/p>\n","protected":false},"author":1,"featured_media":5917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop"],"acf":[],"yoast_head":"\nPas\u00f3 el Prestashop Day Latam y ah\u00ed estuvimos - onGlobal Argentina | Turn Your Commerce ON<\/title>\n<meta name=\"description\" content=\"Un evento clave para toda la comunidad Prestashop de la regi\u00f3n y para la industria del comercio electr\u00f3nico en general.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onglobal.io\/ar\/prestashop-day-mexico-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prestashop Day M\u00e9xico 2022\" \/>\n<meta property=\"og:description\" content=\"El pasado 9 de junio se realiz\u00f3 en la Ciudad de M\u00e9xico el Prestashop Day Latam 2022. 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