Café Origen Selecto is a Mexican brand specializing in the production and marketing of high-quality organic coffee grown in the highlands of Huatusco, Veracruz. Its offering is aimed at the B2B channel, providing super-automatic coffee machines on loan along with monthly coffee supplies, maintenance, and advice, especially for the HORECA sector and offices.

The challenge
To consolidate a clear, scalable, and professional commercial proposal for a service that combines product, equipment, and technical support, differentiating itself through its focus on quality, sustainability, and personalized attention.

Our solution
We defined a clear and adaptable offer structure, with monthly plans that combine organic coffee, use of a coffee machine without initial investment, technical service included, and automatic replenishment.

We designed commercial materials to attract B2B customers, focusing on hotels, restaurants, cafes, corporate offices, and service centers.

We supported the brand’s presentation at trade shows and events, as well as its commercial expansion in key areas such as Cancun, Mexico City, and Guadalajara.

We integrated digital contact tools, WhatsApp Business, lead registration, and commercial follow-up automation.

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We designed and developed your institutional website in WordPress, implementing WooCommerce to facilitate both direct sales and the presentation of customized B2B plans. Plugins were used for specific promotions. Optimizations were made with W3TC and SEO adjustments with Yoast.

Results
✅ Positioning as a premium organic coffee brand with turnkey service.

✅ Growing B2B customer network, with an active presence in several states across the country.

✅ Professional digital experience that complements your commercial proposal and facilitates contact.

✅ Functional and scalable online sales channel, with clear content and a focus on conversion.