Dental eShop is the official online store of Masterdent, a Colombian company with more than 25 years of experience in providing dental supplies, equipment, and materials. Its digital channel is exclusively aimed at qualified professionals in the sector: dentists, clinics, laboratories, and distributors.

The challenge
Transform a traditional sales model into a robust, secure, and efficient digital channel that respects the commercial conditions of the industry (segmented prices, professional validation, regulatory requirements) and allows for controlled scaling of operations.

Our solution
PrestaShop version update, with complete site migration, compatibility adjustments, and performance improvements.

Development and implementation of specific functionalities for the dental B2B channel with support and integration with the AID ERP for order injection.

Technical and evolutionary support in administrative and logistical processes.

Implementation of loyalty and rewards modules, designed to encourage repeat business, reward frequent customers, and facilitate segmented promotional campaigns.