Martínez Escalada is an Argentine industrial hardware store with more than 80 years of experience in the steel products industry. Through its website, martinezescalada.com.ar, it offers industries, construction companies, professionals, and hobbyists the ability to check updated prices, request quotes, and make online purchases efficiently and professionally.
The challenge
Design and develop a robust e-commerce platform for a company with an extensive technical catalog, different customer profiles, and mixed sales and budgeting needs. It was essential to integrate the solution with the ERP and prepare the digital operation for marketing and data tracking.
Our solution
- Complete design and development in PrestaShop, adapted to the industrial sector and its commercial particularities.
- Implementation of multi-store mode, allowing direct sales and quote request functionalities to be separated according to product type or commercial line.
- Integration with Paljet ERP, synchronizing prices and orders in real time, to keep the catalog up to date and improve management control.
- Connection with Meta, Google Analytics, and Google Ads, facilitating the monitoring of campaigns and user behavior.
- Integration with Payway as a secure and reliable local payment gateway.
Results
- Professional digital sales channel, tailored to industrial customers.
- Synchronized operation with internal systems, reducing errors and manual tasks.
- Increase in lead generation and online quotes.
- Centralized data for marketing decisions and commercial optimization.
