Parodi SRL has over 50 years of experience in wholesale distribution of products in Argentina. Based in Rosario and with commercial coverage in several provinces, the company stands out for its focus on logistical efficiency and personalized service. A fundamental part of its history has always been to simplify and streamline relationships with its more than 5,000 customers, and today it adds a new milestone: the launch of its revamped B2B channel based on PrestaShop.

At onGlobal, we worked on the platform’s new technological architecture. To achieve this, we selected the latest version of Prestashop, a robust, flexible, and scalable solution for B2B projects, with native functionalities and integrations that streamline operations.

We created a customized, mobile-first graphic design, direct integration with their management system, including dynamic pricing rules based on customer profile, product combos and automatic discounts, stock control, and real-time order status updates, among other features.