Región 20 is a classifieds marketplace developed and managed by our company. With over 150,000 registered users and more than 500,000 classifieds posted, it is an essential tool for buying, selling, renting, and connecting people in the center of the province of Buenos Aires.
Launched more than two decades ago, in 2025 we revamped the platform, redesigned it, added new features, and focused on trust, transparency, and local proximity.
The challenge
Reinventing a product with 20 years of history while maintaining its identity, improving the user experience, creating new direct contact tools, and strengthening trust among users in a competitive digital environment.
Our solution
- Comprehensive redesign of the interface, adaptable to all devices, with fast, clear, and accessible navigation.
- Incorporation of public profiles, where each user can display their history, reputation, and identity, providing transparency in transactions.
- Development of an internal chat between buyers and sellers, allowing conversations to be initiated within the site without sharing personal data.
- Advertisement statistics, so that each publication has visibility and performance metrics.
- Functional infrastructure with organized categories, optimized search engine, and featured ads, especially for properties and cars.
- Commercial membership system with benefits: premium ads, public catalog, Facebook synchronization, and more.
- Multiple administration roles: support for moderators, sales team, and internal billing.
- Integrated payment processing, with control of bonus, expired, or suspended publications according to current account.
Results - Renewed, competitive platform ready to continue growing in scope and functionality.
- Higher actual contact rate thanks to proprietary tools (chat, profiles, statistics).
- Consolidation as the region’s leading site for cars, real estate, services, and products.
- A sustainable, scalable model managed 100% from Región Global.
