{"id":4776,"date":"2022-02-14T16:05:54","date_gmt":"2022-02-14T19:05:54","guid":{"rendered":"https:\/\/regionglobal.com\/?p=4776"},"modified":"2025-07-14T18:50:51","modified_gmt":"2025-07-14T18:50:51","slug":"que-es-el-live-streaming-commerce-ventajas-y-desafios","status":"publish","type":"post","link":"https:\/\/www.onglobal.io\/mx\/que-es-el-live-streaming-commerce-ventajas-y-desafios\/","title":{"rendered":"Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4776\" class=\"elementor elementor-4776\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71db7745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71db7745\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32585e11\" data-id=\"32585e11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3f6577 elementor-widget elementor-widget-image\" data-id=\"b3f6577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.onglobal.io\/mx\/wp-content\/uploads\/sites\/5\/2022\/02\/OnliveSite-directo-1024x576.jpg\" class=\"attachment-large size-large wp-image-4779\" alt=\"Foto: onlive.site\" srcset=\"https:\/\/www.onglobal.io\/mx\/wp-content\/uploads\/sites\/5\/2022\/02\/OnliveSite-directo-1024x576.jpg 1024w, https:\/\/www.onglobal.io\/mx\/wp-content\/uploads\/sites\/5\/2022\/02\/OnliveSite-directo-300x169.jpg 300w, https:\/\/www.onglobal.io\/mx\/wp-content\/uploads\/sites\/5\/2022\/02\/OnliveSite-directo-768x432.jpg 768w, https:\/\/www.onglobal.io\/mx\/wp-content\/uploads\/sites\/5\/2022\/02\/OnliveSite-directo.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08392b5 title-dot elementor-widget elementor-widget-heading\" data-id=\"08392b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a086087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a086087\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d6c21e4\" data-id=\"d6c21e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-decb113 elementor-widget elementor-widget-text-editor\" data-id=\"decb113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <em>Live Streaming Commerce<\/em> permite que, a kil\u00f3metros de distancia y en cualquier momento \u2014incluso fuera del horario comercial\u2014, los consumidores conectados desde sus computadoras o smartphones puedan ver productos y realizar consultas en tiempo real, mientras los vendedores responden al instante.<\/p><h4>Una estrategia interactiva de ecommerce en vivo<\/h4><p>Esta modalidad ofrece una experiencia m\u00e1s humana y din\u00e1mica: las marcas pueden realizar demostraciones, pruebas de productos, incluir testimonios o influencers, y establecer una interacci\u00f3n bidireccional con su audiencia.<\/p><p>Durante el <em>live<\/em>, el consumidor puede despejar dudas como si estuviera en una tienda f\u00edsica, pero de una forma m\u00e1s estimulante. Adem\u00e1s, puede comprar, pagar y seguir la trazabilidad del producto hasta recibirlo.<\/p><h4>El auge del Live Commerce en China<\/h4><p>China lidera el fen\u00f3meno. Seg\u00fan Statista, el valor del <em>Live Commerce<\/em> en ese pa\u00eds creci\u00f3 de 66.000 millones de d\u00f3lares en 2019 a 148.000 millones en 2020. Se considera que el formato naci\u00f3 con la transmisi\u00f3n de <em>Taobao Live<\/em>, el canal de compras de Alibaba.<\/p><p>McKinsey Digital estima que esta tendencia superar\u00e1 los 423.000 millones de d\u00f3lares en China en 2022.<\/p><h4>Una tendencia global en expansi\u00f3n<\/h4><p>Seg\u00fan Fitch, el mercado minorista global alcanz\u00f3 los 153.000 millones de d\u00f3lares gracias a esta tecnolog\u00eda. Kuaishou proyecta que el valor bruto de los bienes vendidos en transmisiones en vivo crecer\u00e1 del 4,2% en 2019 a casi un 25% en 2025.<\/p><h4>Ventajas intangibles del Live Streaming Commerce<\/h4><p>Este formato fortalece la relaci\u00f3n entre consumidor y marca. La interacci\u00f3n genera comunidad, estimula la conversaci\u00f3n y permite acceder en l\u00ednea a las opiniones de otros usuarios, construyendo confianza y pertenencia.<\/p><h4>Venta asistida y digitalizaci\u00f3n del proceso comercial<\/h4><p>El <em>Live Commerce<\/em> tambi\u00e9n se alinea con la venta asistida, donde el cliente necesita interactuar con el vendedor. Esta herramienta digitaliza esa parte clave del proceso, mejorando la experiencia de compra online.<\/p><p>McKinsey &amp; Company afirma que este tipo de compra acelera la conversi\u00f3n, aumenta el atractivo de la marca y genera mayor <em>engagement<\/em>, manteniendo la atenci\u00f3n del espectador por m\u00e1s tiempo.<\/p><h4>Desaf\u00edos del Live Streaming Commerce<\/h4><p>Las marcas enfrentan retos t\u00e9cnicos como la calidad del sonido, resoluci\u00f3n de pantalla y estabilidad de la conexi\u00f3n. Tambi\u00e9n deben invertir en pruebas y adaptaci\u00f3n, idealmente con socios tecnol\u00f3gicos que acompa\u00f1en el proceso.<\/p><p>La transformaci\u00f3n interna es otro punto clave: se requiere una evoluci\u00f3n cultural dentro de la organizaci\u00f3n, involucrando a todas las \u00e1reas.<\/p><h4>Un nuevo paradigma para el ecommerce<\/h4><p>La log\u00edstica deber\u00e1 acompa\u00f1ar esta nueva forma de comprar, siendo parte de una experiencia multimedia, social y en tiempo real. Tambi\u00e9n se ver\u00e1n impactadas las soluciones de pago, la postventa, el stock y la capacidad del marketing para actuar en funci\u00f3n de m\u00e9tricas en vivo.<\/p><p>La experiencia del <em>Live Streaming Commerce<\/em> debe ser simple, segura y \u00e1gil. Un nuevo mundo llega al comercio electr\u00f3nico. Vamos por \u00e9l.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-164ebfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"164ebfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0582a97\" data-id=\"0582a97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b El Live Streaming Commerce permite que, a kil\u00f3metros de distancia y en cualquier momento \u2014incluso fuera del horario comercial\u2014, los consumidores conectados desde sus computadoras o smartphones puedan ver productos y realizar consultas en tiempo real, mientras los vendedores responden al instante. Una estrategia interactiva de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b - onGlobal M\u00e9xico | Turn Your Commerce ON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onglobal.io\/mx\/que-es-el-live-streaming-commerce-ventajas-y-desafios\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b - onGlobal M\u00e9xico | Turn Your Commerce ON\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 es el Live Streaming Commerce: ventajas y desaf\u00edos\u200b El Live Streaming Commerce permite que, a kil\u00f3metros de distancia y en cualquier momento \u2014incluso fuera del horario comercial\u2014, los consumidores conectados desde sus computadoras o smartphones puedan ver productos y realizar consultas en tiempo real, mientras los vendedores responden al instante. 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